Privacy Policy

Introduction

Aaron Masters, Family Health Nurse Practitioner, PLLC (“the practice,” “we,” “us”) is committed to protecting the privacy of every visitor to this website and every patient of the practice. This policy explains what information is collected through this website, how it is used, and the choices you have. It applies to this website only; privacy practices for clinical care are described in the Notice of Privacy Practices provided to patients.

Please do not submit detailed medical history or sensitive health information through the forms on this website. Website forms are for scheduling and general inquiries only.

Information We Collect

• Contact information you provide (name, email address, phone number)
• Appointment request details you choose to share (reason for visit, preferred times)
• Newsletter subscription email addresses
• Usage data and analytics (pages visited, clicks and scrolling, approximate location, device type)
• Cookies and similar technologies, as described in our Cookie Policy

To understand how the site is used, we use Google Analytics and Microsoft Clarity. Clarity records interactions such as clicks, scrolling, and mouse movement; anything typed into the contact form is masked and never recorded. The contact form is protected by Google reCAPTCHA, which evaluates device and interaction signals to tell people apart from automated spam.

How We Use Your Information

• To respond to inquiries and appointment requests
• To schedule and coordinate care
• To send the newsletter you subscribed to (unsubscribe anytime)
• To improve our website and services
• To comply with legal and regulatory obligations

Protected Health Information

Any protected health information (PHI) shared in the course of care is handled under applicable healthcare privacy law, including HIPAA, and is described in the practice's Notice of Privacy Practices, which is provided to patients as required by law. This website is not intended to collect PHI, and information submitted through website forms is treated as confidential correspondence.

How We Share Your Information

We do not sell your personal information. Information may be shared with service providers who support the practice's operations — such as website hosting (Page50), analytics (Google Analytics and Microsoft Clarity), spam protection (Google reCAPTCHA), and email delivery — under agreements limiting their use of it, and as required by law.

Data Security

The website uses SSL encryption for all traffic, secure form handling with spam protection (Google reCAPTCHA), and access controls limiting who can view submissions. No method of transmission over the internet is 100% secure, which is one more reason not to submit sensitive medical details through website forms.

Your Rights and Choices

You may request access to, correction of, or deletion of the personal information collected about you through this website, and you may unsubscribe from communications at any time. To exercise these rights, contact the practice using the details below.

Children's Privacy

This website is not directed at children, and we do not knowingly collect personal information from children through it. Health information for minor patients is handled through the practice's clinical intake process with parental or guardian consent, consistent with applicable law.

Changes to This Policy

This policy may be updated from time to time. Material changes will be reflected on this page with an updated “last updated” date.

Contact Us

Email: aaron.masters@buffalofamilynp.com
Phone: (716) 217-9970
Address: Yorkshire, New York